Amazon Brings AI-Powered Search to Fire TV Devices
Amazon is taking the viewing experience to the next level with the introduction of an AI-powered search feature on Fire TV devices. This innovative addition enables Alexa to answer open-ended questions about TV shows and movies, providing users with more specific recommendations tailored to their preferences.
Amazon’s Fire TV devices are getting an AI-powered search feature
The feature, announced at Amazon’s annual devices event last September, is powered by a proprietary large language model (LLM) that can understand natural language and phrases. This means users can ask Alexa questions like, “What movie has the line ‘Life is like a box of chocolates?’” and receive the correct answer: “Forrest Gump.” The AI can also pull up options based on actors, characters, genres, and topics.
The AI-powered search feature can understand natural language and phrases
One of the most notable aspects of this new feature is its ability to suggest titles from streaming services that users are already subscribed to. If a user requests psychological thrillers with surprise endings, Alexa will only show content available through the user’s subscriptions. This ensures that recommendations are both relevant and accessible.
The AI-powered search feature takes into account users’ streaming subscriptions
The new search feature will be available in a few weeks to customers in the U.S. with Fire TV devices running Fire OS 6 or later. This rollout marks Amazon’s latest effort to incorporate generative AI-powered features into Fire TV, further enhancing the user experience.
The new search feature will be available on Fire TV devices running Fire OS 6 or later
This new search functionality follows Amazon’s previous integrations of AI on Fire TV. The company had earlier introduced an AI-powered image generator to produce TV backgrounds, as well as three Alexa experiences designed for playing games and creating songs.
Amazon’s continued efforts to incorporate AI on Fire TV
With this latest update, Amazon is once again pushing the boundaries of what’s possible with AI-powered technology on Fire TV devices. As the company continues to innovate and improve the viewing experience, users can expect even more exciting features in the future.
The future of Fire TV looks bright with AI-powered technology
