Apple’s Hilarious Attempt to Please the EU
In a surprising turn of events, Apple finds itself in a bit of a pickle with the European Union (EU) over proposed changes to the App Store rules. The EU, known for its love of bureaucracy, is currently giving Apple’s proposal the side-eye, wondering if it’s up to snuff.
The proposal in question revolves around allowing music streaming services like Spotify to sneakily inform users about payment options outside the App Store. Yes, you heard that right, sneaky business indeed! If Apple’s proposal falls short of the EU’s expectations, brace yourselves for some good old antitrust charges and, of course, additional fines. Who doesn’t love a good fine, right?
According to the proposal, music streaming services can now include links within their apps that lead users to their websites. These links will slyly whisper in users’ ears about alternative ways to buy digital goodies, all while dodging the App Store’s watchful eye. Crafty, isn’t it?
But wait, there’s more! Services can also ask for user email addresses to slide them a separate link to the website for purchasing digital music content or subscriptions. It’s like a secret club, but with more fees involved!
Now, here’s the kicker - Apple isn’t letting go of its cash cow just yet. The company plans to slap a 27% fee on all purchases made through these external links, including those sneaky auto-renewing subscriptions. It’s like a discount, but in reverse!
Apple’s Dilemma
If the EU competition enforcer gives Apple’s proposal the thumbs-down, the tech giant might find itself in hot water with antitrust charges and more fines. This comes hot on the heels of a whopping EUR 1.84 billion ($2 billion) fine that the EU dished out last month. Ouch!
