Google Takes a Major Leap in India with Pixel Phone Production

Google has finally begun trial production of its Pixel phones in India, marking a significant milestone in the company’s efforts to expand its presence in the Indian market. The search engine giant has partnered with Foxconn, a leading supplier, to produce Pixel phones at its facility in Tamil Nadu.

Google’s Pixel phone production in India

According to reports, Google plans to export excess units to Europe and the US markets, where the demand for Pixel phones is high. This move is expected to give a significant boost to Google’s sales in these regions.

Google’s Partnership with Foxconn and Other Suppliers

Google has partnered with Foxconn, Dixon Technologies subsidiary Padget Electronics, and Compal to produce Pixel phones in India. Foxconn will be responsible for producing the premium Pixel 8 Pro, while Dixon Technologies will assemble the regular Pixel 8.

Foxconn’s facility in Tamil Nadu

The partnership with these suppliers is expected to help Google increase its production capacity and reduce its dependence on imports from China and Vietnam. This, in turn, is likely to lead to a decrease in the prices of Pixel phones in India, making them more competitive in the market.

Google’s Rivals in India

Google’s rivals, Apple and Samsung, have already made significant inroads in India, taking advantage of the Indian government’s Make in India initiative and Production-Linked Incentive scheme. Apple has set up multiple assembling units in India, and its revenue in FY2023 reached Rs 49,321.8 crore, a significant increase from the previous year.

Apple’s revenue growth in India

Samsung, on the other hand, has topped the chart in terms of sales volume in India. Google, with its limited presence in India, has a lot to catch up, but with local assembling of Pixel phones, it is expected to pass on the benefits to customers in the future.

Conclusion

Google’s decision to start trial production of Pixel phones in India is a significant step forward for the company. With its partnership with Foxconn and other suppliers, Google is expected to increase its production capacity, reduce its dependence on imports, and decrease prices. This move is likely to give a significant boost to Google’s sales in India and help the company gain a larger market share.

Google’s Pixel phone production in India