Google Takes Aim at Apple with Early Pixel Hardware Event

Google is set to host a Pixel hardware event in August, where it will unveil new Pixel phones and devices with advanced AI features. The event is seen as a strategic move to take on Apple's upcoming event in September.

Google Takes Aim at Apple with Early Pixel Hardware Event

In a surprise move, Google has announced that it will be hosting a Pixel hardware event in August, two months ahead of its usual October schedule. This strategic decision is likely aimed at stealing the thunder from Apple’s highly anticipated event in September, where the tech giant is expected to unveil its latest iPhone models with generative AI features.

Google’s Pixel hardware event is set to take place on August 13

Google’s Gemini generative AI technology has been making waves in the tech industry, and the search engine giant is confident that it has some powerful devices to showcase at the event. The official Google Store has teased the event with a message that reads, “Powerful. Magical. And coming soon.”

What to Expect at the Pixel Hardware Event 2024

Google is expected to unveil at least four devices at the event, including the Pixel 9, Pixel 9 Pro, Pixel Fold 2 (or Fold Pro), and Pixel Watch 3. The new Pixel phones are rumored to come with significant upgrades over their predecessors, including a Tensor G4 processor that enables heavy-duty generative AI features on-device with less dependence on cloud connectivity.

The new Pixel 9 is expected to feature a dual-camera module

The Pixel 9 will come with 12GB RAM, while the Pixel 9 Pro and Fold Pro will feature 16GB RAM. All three phones will support satellite connectivity and wireless charging capability. The regular Pixel 9 model will feature a dual-camera module, while the Pixel 9 Pro and Fold Pro will come with triple cameras on the back.

The new Pixel devices will also support all AI-enabled photography tools, including Magic Editor, Audio Eraser, and more. Additionally, all three phones will be available in 128GB and 256GB variants.

The Pixel Watch 3 is expected to come with new advanced health tracking features and will be available in two sizes - 41mm and 45mm.

The Pixel Watch 3 is expected to come with new advanced health tracking features

In a related development, Samsung has announced that it will be hosting an event to showcase its new generation foldable phones with Galaxy AI features next month in Paris.

‘The future of smartphones is here, and it’s all about AI.’

Google’s decision to host an early Pixel hardware event is a clear indication that the tech giant is ready to take on Apple in the AI-powered smartphone market. With its Gemini generative AI technology, Google is confident that it can offer a more seamless and integrated AI experience to its users.

Google’s Pixel devices are expected to offer a more seamless and integrated AI experience