How Yahoo Uses Cookies to Enhance Your Experience

As part of the Yahoo family of brands, we operate and manage a range of websites and apps, including Yahoo and AOL, as well as our digital advertising service, Yahoo Advertising. When you use our websites and apps, we use cookies to store and read information on your device. But what does this mean for you, and how can you control the use of cookies?

What are Cookies?

Cookies are small files that are stored on your device when you visit a website or use an app. They allow the website or app to remember your preferences and settings, and to provide you with a more personalized experience. We use cookies to provide our websites and apps, to authenticate users and apply security measures, and to prevent spam and abuse.

How Does Yahoo Use Cookies?

When you visit our websites or apps, we use cookies to provide you with a more personalized experience. We also use cookies to measure your use of our websites and apps, and to deliver targeted advertising. If you click on “Accept All”, we will store and access information on your device, including cookies, and use it to deliver personalized advertising and content. We also use precise location data and other personal data, such as IP addresses and browsing and search history, to deliver targeted advertising and content.

Managing Your Cookie Settings

If you don’t want us to use cookies and personal data for these additional purposes, you can click on “Reject All”. You can also manage your cookie settings by clicking on “Manage Data Settings”. You can change your settings at any time by clicking on the “Data Protection and Cookie Settings” or “Data Protection Dashboard” link on our websites and apps.

More Information

For more information on how we use your personal data, please see our Data Protection Declaration and our Cookie Policy.

How Yahoo uses cookies and personal data to enhance your experience

What Happens if I Reject Cookies?

If you reject cookies, we will not be able to provide you with a personalized experience on our websites and apps. You may also not be able to access certain features or content. However, you can still use our websites and apps, and we will not store or access any information on your device.

Conclusion

Cookies are an essential part of the online experience, and we use them to provide you with a more personalized and engaging experience on our websites and apps. By understanding how we use cookies, you can make informed decisions about your online preferences and settings. Whether you accept or reject cookies, we are committed to providing you with a safe and secure online experience.

Staying safe online with Yahoo