Photo by The Use of Cookies and Personal Data in Online Advertising
The use of cookies and personal data in online advertising has become a growing concern for many internet users. Cookies are small files that are stored on a user’s device by a website or app, and they can be used to track a user’s browsing history, location, and other personal data. This information can then be used to deliver targeted advertisements to the user.
One company that has come under scrutiny for its use of cookies and personal data is Yahoo. As part of the Yahoo brand family, Yahoo operates and manages a number of websites and apps, including Yahoo and AOL, as well as its digital advertising service, Yahoo Advertising. When users visit these websites and apps, Yahoo uses cookies to store and read information on their devices.
Understanding Cookie Policies
According to Yahoo’s cookie policy, the company uses cookies to provide its websites and apps, authenticate users, apply security measures, and prevent spam and abuse. Yahoo also uses cookies to measure the use of its websites and apps. However, the company also uses cookies and personal data for more targeted purposes, such as delivering personalized advertisements and content, measuring the effectiveness of ads and content, and conducting market research.
“We use precise location data and other personal data, such as IP addresses, browsing and search data, for personalized advertising and content, to measure advertising and content, to conduct market research, and to develop our services,” Yahoo states in its cookie policy.
Yahoo also allows its partners, including 237 partners that are part of the IAB Transparency & Consent Framework, to access and store information on users’ devices. This includes the use of cookies and personal data for targeted advertising.
Data Protection and Consent
Users have the option to accept or reject the use of cookies and personal data for targeted advertising. If a user clicks on “Accept all”, Yahoo and its partners will store information on their device and access it. However, if a user clicks on “Reject all”, Yahoo and its partners will not use cookies and personal data for targeted advertising.
Users can also manage their data protection settings by clicking on the “Data protection settings” link on Yahoo’s websites and apps. This allows users to adjust their settings and opt-out of targeted advertising.
Advertising Choices
The use of cookies and personal data in online advertising has become a growing concern for many internet users. While targeted advertising can be beneficial for users, it also raises concerns about data protection and privacy. As the online advertising landscape continues to evolve, it is essential for companies like Yahoo to be transparent about their use of cookies and personal data, and to provide users with clear choices about how their data is used.
“We use cookies and personal data to provide our websites and apps, to authenticate users, to apply security measures, and to prevent spam and abuse,” Yahoo states in its cookie policy. “We also use cookies and personal data for personalized advertising and content, to measure advertising and content, to conduct market research, and to develop our services.”
By being transparent about their use of cookies and personal data, companies like Yahoo can help build trust with their users and provide a better online experience.
To learn more about how Yahoo uses cookies and personal data, visit their Cookie Policy and Data Protection Dashboard.
