The Evolution of Cookies: How Yahoo Uses Them to Enhance Your Experience

As a leading digital media company, Yahoo understands the importance of providing a seamless and personalized experience for its users. To achieve this, we utilize cookies and similar technologies to store and access information on your device. In this article, we will delve into the world of cookies and explore how Yahoo uses them to improve your online experience.

What are Cookies?

Cookies are small text files that websites and apps store on your device to remember your preferences, authentication details, and other information. They enable websites to provide you with a personalized experience, allowing you to access specific features and content. At Yahoo, we use cookies to provide you with the best possible experience on our websites and apps.

Why Does Yahoo Use Cookies?

We use cookies for several reasons:

• Authenticating users: Cookies help us verify your identity and ensure that you have access to the features and content you need.
• Applying security measures: Cookies enable us to implement security measures to prevent spam and abuse on our platforms.
• Measuring usage: Cookies allow us to track how you use our websites and apps, helping us to identify areas for improvement.
• Providing personalized content: Cookies enable us to personalize the content and advertising you see, based on your interests and preferences.

“When you click ‘Accept All,’ we store and access information on your device (including cookies) to provide you with personalized advertising and content, measure advertising and content, and conduct market research.”

— Yahoo Privacy Policy

Types of Cookies

We use various types of cookies, including:

• Session cookies: These cookies are deleted when you close your browser and are used to remember your actions during a single browsing session.
• Persistent cookies: These cookies remain on your device after you close your browser and are used to remember your preferences and actions over time.
• Third-party cookies: These cookies are set by third-party providers, such as advertisers or social media platforms, and are used to provide targeted advertising and other features.

“We use precise location data and other personal data, such as IP addresses, browsing, and search data, for personalized advertising and content, to measure advertising and content, to conduct market research, and to develop our services.”

— Yahoo Privacy Policy

The Benefits of Cookies

Cookies provide numerous benefits, including:

• Improved user experience: Cookies enable websites to provide you with a personalized experience, making it easier for you to find what you’re looking for.
• Increased security: Cookies help us implement security measures to prevent spam and abuse on our platforms.
• More relevant advertising: Cookies enable us to provide you with targeted advertising, making it more likely that you’ll see ads that are relevant to your interests.

Illustration of cookies and technology

Controlling Your Cookies

You have control over the cookies that are stored on your device. You can manage your cookie preferences by visiting our Cookie Policy page.

Conclusion

Cookies are an essential part of the online experience, enabling websites to provide you with personalized content and features. At Yahoo, we use cookies to enhance your experience, provide targeted advertising, and measure our website’s performance. By understanding how cookies work, you can take control of your online experience and enjoy a more personalized and engaging time on the web.

Illustration of online safety

The original version of this article can be found here.